If you are in the royal city of Mysore or Mysuru, take some time to meet Ammu and Gajju, the lovable mascots of the city. Mysore preserves its old-world charm and vintage beauty to this day. A city deeply rooted in its traditions and culture, it touches you in more ways than one, and the Mysore Mascots, Ammu and Gajju, personify the rich traditions and culture of the city.
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Feeling The Vibes of Mysuru With Ammu and Gajju
The city with a royal past enchants you with its subtle fragrances and colourful visuals, whether you are a visitor or an inhabitant in the city. Vestiges of its past glory and culture come alive around every twist and turn in the city. If the grand celebrations of Dassara bring alive the pomp and pageantry of its royal era, the fragrance of Jasmine mingle with countless aromas at the century-old Devaraja Market.
Colourful flowers at the market vie with the ornate grandeur of the Mysore Palace to lure visitors, while the Chamundeshwari Temple looks upon Mysuru city with a loving gaze from its vantage point on the Chamundi Hill. The intoxicating fragrance of sandalwood blends with the raw aroma of Masala Dosas being made at the age-old Mylari Hotel. Mysore is not a city, it is an emotion that can only be felt and experienced. Ammu and Gajju represent Mysore’s unique identity. So, who are Ammu and Gajju? Read on to know more.
Ammu And Gajju – Mysore Mascots/Mysuru Mascots | Ammu Gajju
Mysuru, renowned for its rich cultural heritage and historical significance, has embraced two mascots—’Ammu’ and ‘Gajju’—to personify its identity and charm. These mascots play a pivotal role in promoting the city’s tourism and cultural initiatives, making Mysuru more relatable and engaging to both residents and visitors.
Ammu and Gajju are the adorable mascots of Mysore, symbolizing the city’s rich heritage and its deep connection with tradition, especially during Mysore Dasara. Introduced to promote tourism, the lovable mascot of Mysore, “Gajju,” is a cute elephant draped in traditional Mysuru attire, including the Mysuru Peta and Panche or Dhoti. Ammu is a lady dressed in traditional Mysore attire.
They embody the grandeur and vibrant culture of Mysore. These mascots engage visitors, making cultural experiences more interactive and fun, especially for children. Whether in souvenirs, tourism campaigns, or public events, Ammu and Gajju bring Mysore’s tradition to life.
Gajju Ammu – Brand Mysuru Logo And Mascot
Gajju is, in many ways, the embodiment of Mysuru’s heritage. The creation of Gajju was the result of a mascot design competition, with Aditi Pandit’s depiction emerging victorious. The mascot exudes a childlike energy, symbolizing happiness and extending a warm invitation to explore Mysuru’s cultural tapestry. Gajju is envisioned to be an integral part of Mysuru’s identity, featuring prominently in social media campaigns, educational programs for children, and community events. This strategic move aims to promote awareness of Mysuru’s cultural and historical significance, engagingly and entertainingly.
The Mysuru Logo encapsulates in its design the very essence of Mysore and its rich heritage and culture. While the crest of the logo depicts an arched entrance symbolizing the grandeur of the Mysore Palace, elephants carrying a Golden Ambari bring alive the grandeur of Mysore Dassara. Weaves of the renowned Mysore Silk drape the backs of the elephants, while in the centre can be seen the Gandaberunda, a mythical two-headed bird symbolizing strength and power, often associated with Karnataka’s royal insignia.
Other iconic elements of Mysore that can be seen in the logo include the famed Mysore Jasmine, which lends its unique fragrance to the region and the Mysore Betel Leaf, which is an enduring symbol of auspiciousness and traditional celebrations. Together, the elements fuse to create a mesmerizing representation of the magic of Myuru.
Mysuru’s Brand Mascots Role – Ammu And Gajju
Both Gajju and Ammu exemplify the power of mascots in cultural and event promotion. They serve as relatable figures that encapsulate the essence of the events or places they represent. In Mysuru’s case, Gajju and Ammu not only highlight the city’s rich heritage but also act as a bridge connecting the past with the present, making cultural heritage accessible and engaging to younger generations.
The introduction of Ammu and Gajju aligns with Mysuru’s broader strategy to establish a unique brand identity on the global stage. By integrating the mascots into various promotional materials—such as brochures, banners, and posters—the city aims to create a cohesive and recognizable image that resonates with both locals and tourists. This initiative is expected to enhance Mysuru’s tourism potential and instill a sense of pride among residents, encouraging their active participation in the city’s development.
We fell in love with Ammu and Gajju when we were there as part of the Discover Mysuru programme organized by the Ministry of Tourism, Government of India, Bengaluru office. When you are in Mysuru, be on the lookout for these mascots overloaded with cuteness, and absolutely lovable.
Ammu Gajju, the lovable mascots of Mysore, personify the unique character of the city, and embody its rich heritage, and colourful culture.
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