If you are in the royal city of Mysore or Mysuru, take some time to meet Ammu and Gajju, the lovable mascots of the city. Mysore preserves its old-world charm and vintage beauty to this day. A city deeply rooted in its traditions and culture, it touches you in more ways than one, and the Mysore Mascots, Ammu and Gajju, personify the rich traditions and culture of the city.
Table of Contents
Feeling The Vibes of Mysuru With Ammu and Gajju
The city with a royal past enchants you with its subtle fragrances and colourful visuals, whether you are a visitor or an inhabitant in the city. Vestiges of its past glory and culture come alive around every twist and turn in the city. If the grand celebrations of Dassara bring alive the pomp and pageantry of its royal era, the fragrance of Jasmine mingle with countless aromas at the century-old Devaraja Market.
Colourful flowers at the market vie with the ornate grandeur of the Mysore Palace to lure visitors, while the Chamundeshwari Temple looks upon Mysuru city with a loving gaze from its vantage point on the Chamundi Hill. The intoxicating fragrance of sandalwood blends with the raw aroma of Masala Dosas being made at the age-old Mylari Hotel. Mysore is not a city, it is an emotion that can only be felt and experienced. Ammu and Gajju represent Mysore’s unique identity. So, who are Ammu and Gajju? Read on to know more.
Ammu And Gajju – Mysore Mascots/Mysuru Mascots | Ammu Gajju
Mysuru, renowned for its rich cultural heritage and historical significance, has embraced two mascots—’Ammu’ and ‘Gajju’—to personify its identity and charm. These mascots play a pivotal role in promoting the city’s tourism and cultural initiatives, making Mysuru more relatable and engaging to both residents and visitors.
Ammu and Gajju are the adorable mascots of Mysore, symbolizing the city’s rich heritage and its deep connection with tradition, especially during Mysore Dasara. Introduced to promote tourism, the lovable mascot of Mysore, “Gajju,” is a cute elephant draped in traditional Mysuru attire, including the Mysuru Peta and Panche or Dhoti. Ammu is a lady dressed in traditional Mysore attire.
They embody the grandeur and vibrant culture of Mysore. These mascots engage visitors, making cultural experiences more interactive and fun, especially for children. Whether in souvenirs, tourism campaigns, or public events, Ammu and Gajju bring Mysore’s tradition to life.
Gajju Ammu – Brand Mysuru Logo And Mascot
Gajju is, in many ways, the embodiment of Mysuru’s heritage. The creation of Gajju was the result of a mascot design competition, with Aditi Pandit’s depiction emerging victorious. The mascot exudes a childlike energy, symbolizing happiness and extending a warm invitation to explore Mysuru’s cultural tapestry. Gajju is envisioned to be an integral part of Mysuru’s identity, featuring prominently in social media campaigns, educational programs for children, and community events. This strategic move aims to promote awareness of Mysuru’s cultural and historical significance, engagingly and entertainingly.
The Mysuru Logo encapsulates in its design the very essence of Mysore and its rich heritage and culture. While the crest of the logo depicts an arched entrance symbolizing the grandeur of the Mysore Palace, elephants carrying a Golden Ambari bring alive the grandeur of Mysore Dassara. Weaves of the renowned Mysore Silk drape the backs of the elephants, while in the centre can be seen the Gandaberunda, a mythical two-headed bird symbolizing strength and power, often associated with Karnataka’s royal insignia.
Other iconic elements of Mysore that can be seen in the logo include the famed Mysore Jasmine, which lends its unique fragrance to the region and the Mysore Betel Leaf, which is an enduring symbol of auspiciousness and traditional celebrations. Together, the elements fuse to create a mesmerizing representation of the magic of Myuru.
Mysuru’s Brand Mascots Role – Ammu And Gajju
Both Gajju and Ammu exemplify the power of mascots in cultural and event promotion. They serve as relatable figures that encapsulate the essence of the events or places they represent. In Mysuru’s case, Gajju and Ammu not only highlight the city’s rich heritage but also act as a bridge connecting the past with the present, making cultural heritage accessible and engaging to younger generations.
The introduction of Ammu and Gajju aligns with Mysuru’s broader strategy to establish a unique brand identity on the global stage. By integrating the mascots into various promotional materials—such as brochures, banners, and posters—the city aims to create a cohesive and recognizable image that resonates with both locals and tourists. This initiative is expected to enhance Mysuru’s tourism potential and instill a sense of pride among residents, encouraging their active participation in the city’s development.
We fell in love with Ammu and Gajju when we were there as part of the Discover Mysuru programme organized by the Ministry of Tourism, Government of India, Bengaluru office. When you are in Mysuru, be on the lookout for these mascots overloaded with cuteness, and absolutely lovable.
Ammu Gajju, the lovable mascots of Mysore, personify the unique character of the city, and embody its rich heritage, and colourful culture.
We hope you liked reading about Ammu and Gajju and are keen to meet them. Subscribe to our blog and newsletter for more interesting and informative content. And, of course, we need to connect on our social media platforms, too.
Ignite Your Travel Passion!
Ready for your next escape? Immerse yourself in a treasure trove of travel inspiration by subscribing to our blog and newsletter. Packed with expert advice, unforgettable stories, and endless wanderlust, we’ll guide you to uncover new destinations and embrace the thrill of exploration.
For an even richer experience, visit our YouTube channel – Travel With Sandy & Vyjay, where we vividly capture the essence of India—its awe-inspiring landscapes, vibrant traditions, delectable cuisine, and cultural wonders. Let our videos whisk you away and inspire your next journey!
Be part of our lively community on Facebook, Instagram, X (formerly Twitter), LinkedIn, and YouTube. Share your travel tales, join engaging discussions, and discover exciting new ideas. Stay inspired with our monthly newsletter – Voyager Travel Bytes delivered via Email or WhatsApp, and follow us on Instagram for instant travel inspiration.
We’re excited to connect with you and help craft your next unforgettable adventure!
We are a reader-supported site. This means, at no additional cost to you, we may earn a small commission if you book a flight or hotel, or make a purchase through one of our affiliate links. Thank you for your support!
Flights – Cleartrip or Makemytrip or IndiGo or Cheapair or Priceline
Tours – Click to book top tours around the world. Book tours and activities here.
Experiences – Book your next unforgettable experience here, with flexible bookings and free cancellations. Reserve tours and activities now and pay later.
Hotels – Click to book the best hotels/resorts. Choose the best stay options with TripAdvisor or Cleartrip or makemytrip or goibibo or Booking.com or HotelsCombined
Travel Insurance – Click to book Travel Insurance that covers a range of travel insurance and safety services including medical emergencies, lost luggage, trip cancellation and more
Visas and Travel Documents Application – Click here for Online Travel Visa Check
Online Passport Photo – Get Your Passport Photo Online here
Do You Love Traveling?
Do you want to know how to travel the world? We have put together a very useful travel resources page with the best travel tips. Go check it out now. Thanks for visiting our site Voyager - imvoyager.com and taking the time to read this post! If you wish to collaborate/work with us then reach us at [email protected] We’d love it if you’d comment by sharing your thoughts on this post and share this post on social media and with your friends. Follow our journey on our social media channels: Facebook X Instagram Pinterest YouTube
Start dreaming about your next adventure with Tripadvisor. Book your next unforgettable experience here with flexible bookings and free cancellations.
60+ Million Users Trust TripAdvisor With Their Travel Plans. Shouldn't You?
Sandy & Vyjay are a husband and wife duo who are travel content creators. They are co-founders of this travel website and are one of the leading travel content creators in India.
Sandy & Vyjay quit their successful corporate careers to pursue their passion for travel and writing full-time. Their dedication has earned them the “Best Travel Writer” award and numerous accolades on both national and international stages. Focusing on India’s destinations, heritage, and culture, they are passionate advocates for nature and the environment. Through their content, they promote ecotourism and sustainable travel, inspiring others to explore and preserve the beauty of India.