Sterling Holiday Differently – Curated Experiences For Holiday Makers
An extended period of leisure and recreation, especially one spent away from home or in traveling. That is how the Oxford Dictionary defines Holiday or Holidays, and Vacation.
The concept of holidaying or traveling for leisure has roots that can be traced to 1660 when upper-class European Men who were well to do embarked on what was known as the Grand Tour. They traveled across Europe on a traditional itinerary that took them across France and Italy. This was a practice that thrived till about 1840.
With the massive strides the world made in communications and with the digital revolution, the world shrank and the aspirations of people expanded. People took to traveling like fish to water, some traveled solo, some traveled as a couple and some traveled with families. The world literally became their oyster as boundaries dissipated.
Over the years, like everything else the concept of holidays too has evolved fueled by the changing aspirations and desires of the people. Today the expectations from a holiday are different from what they were even a few years back. Also, the expectations are different for different individuals.
Today the expectations of holidaymakers go much beyond ticking off items from a bucket list or lazing on the beach. People are becoming more and more demanding and always looking for new and different experiences.
Keeping in mind the changing preferences of the people, Sterling has launched its concept #HolidayDifferently. In a major rebranding exercise, the company launched the concept in the major cities of India with interesting and interactive presentations and discussions about the nature of evolving holidays and the changing expectations of consumers.
It was our pleasure to be a part of the launch of #HolidayDifferently in Bangalore where the Chief Marketing Officer Mr. Peshwa Acharya of Sterling and his team unveiled the concept in the midst of travel bloggers and other travel enthusiasts.
So Whats Different with #HolidayDifferently
You may have visited a destination a number of times and seen and done all that the guidebooks talk about, but have you ever tried going beyond the sanctimonious pages of the guidebooks on your own voyage of discovery? If you did you are sure to be surprised by what you discover. This is the premise and the cornerstone of Sterling’s Holiday Differently concept.
Sterling offers unique experiences at each of their resorts, ensuring you always holiday differently. At each of its resorts, Sterling has endeavored to discover experiences beyond the ordinary and curate the same for their guests. These experiences range from Tea and Coffee trails for the teetotaller, Culture trips for an immersive and local experience, food trails, heritage trails and much more.
Who does not love surprises? If the surprises are something which comes out of the blue and not expected then they become more exciting. Sterling aims to surprise its guests with these small surprises aimed at delighting them. Sterling has a calendar of 100 days of festivals and events which serve as a reason to celebrate and surprise the guests.
Sterling along with its insurance partner would be providing a complete insurance cover for guests during their holidays. The cover would be effective right from the moment they leave their homes till they reach back.
A new cute looking mascot was also unveiled at the launch. The mascot which is called Raja Rex and owes its name to “Rajasaurus Narmadensis” a dinosaur who roamed freely in India in the days of yore. Raja Rex contrary to the menacing and frightening demeanor of dinosaurs is depicted as cute, friendly, and lovable. Raja Rex the discovery mascot is a cute way to communicate about the new discoveries and experiences that await the guests at the Sterling Resorts.
The New and Different Sterling Logo
The company has come up with a very interesting and unique logo design that symbolizes everything that it stands for. A swirl made up of different colored and sized dots is the logo which symbolizes dynamism and movement.The royal purple hue stands for discovery and experiences. The red colored dots stand for passion, desire, and people, while the yellow stands for energy.
Mr. Peshwa Acharya, Chief Marketing Officer, and Mr. Anand Ramachandran, Chief Operating Officer of Sterling kept the group engrossed as they waxed eloquent about the changing face of holidays and the expectation of people.
They also outlined Sterling’s vision to cater to these changing aspirations by offering a different and holistic holiday experience.
We caught up with Mr. Peshwa Acharya and asked him, what was different about #HolidayDifferently. Check out our video to find out what he had to say:
Sterling with the concept of holiday differently aims to cater to changing aspirations. It is promoting experiential holidays through curated experiences for holidaymakers with interesting themes. It is redefining the landscape of travel.
Watch here videos of some of Sterling’s properties in India to clearly understand what Holiday differently means:
How to book a Sterling property?
Sterling has 29 resorts in 26 scenic holiday destinations in India.
You can book your stay in any of these beautiful Sterling properties by typing in the property name using Booking.com. Example: If you wish to book Sterling Corbett, type “Sterling Corbett” under destination/property name.
What has been your top Holiday Differently experience? What are your views on the changing face of holidays? What do you think will be the nature of experiences that people will look for in holidays in the future? Do share your thoughts in the comments section.
Thanks to Sterling and Thrillophilia for inviting us to the event at Bangalore.
Thanks for visiting our site Voyager – imvoyager.com and taking the time to read our post!
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