India is a country that is resplendent with myriad cultures. The country throbs to the rhythm of its diverse and at the same time unique ethnicity. Whether it is flamboyant bridal wear, mouth watering cuisine from across the country or intricate Mehndi designs gracing the palms of blushing brides, the sheer beauty and variety of Indian ethnic thought is stunning.
Ethnico, fueled by the inspiration of the kaleidoscopic ethnicity of Indian art forms like Mehndi and Rangoli as well as the elegant ethnic wear of India has embarked on a mission to create an ethnic hotspot right on peoples’ phone screens. Ethnico has launched its App for Mehndi and Rangoli, which is available on Google Play Store.
The App brings the best and the latest in the following categories, literally to your fingertips.
- Beauty & Grooming
- Wedding Photography
- Wedding Services
- Blouse Design
- Kurtis & Tops
- Home & Living
- Health & Wellness
Download & Navigation
The app is free to download and one can register on it for free as well. It is available both in English and Hindi. The APP is quite user friendly and easily navigable. There is a menu bar at the bottom of the screen where you can toggle between ‘POPULAR’, ‘CATEGORIES’, ‘TRENDS’ and ‘SERVICES’.
Under ‘POPULAR’, you will find the most popular food, designs, etc. The ‘CATEGORIES’, is the main section which houses the different categories as mentioned above. The ‘TRENDS’ section features the latest trends across categories while the ‘SERVICES’ section has details of service providers for various categories.
You can browse through different designs of Mehndi or Indian Rangoli Designs or look up recipes of various Indian delicacies by selecting the category of your choice. You can also see what is trending on Ethnico across categories. One interesting and useful feature is that you can also browse available service providers for each category and also request for a quote from them.
Though the App is quite user friendly and the menus easily navigable, moving across categories is a little cumbersome and so also searching for specific items that interest you. When I was in the food section, I found it a bit difficult to identify the item from the image, as not all have their names on the images. Also I did not find a way to zero in on only Vegetarian fare, i.e. there is no way to sort the categories into sub-categories.
Here are some pros and cons of the App.
Pros of Ethnico App
- It is free to use
- It is user friendly and works on all devices
- It is a good platform for ethnic products
Cons of Ethnico App
- Too many categories dilute the focus, it would be better if the App focuses on related categories
- If you want to search for the services of a particular category, you are not directly taken to it
- I did not see any SUPPORT or HELP feature on the App
To be fair the App has a lot to offer and can be a useful tool when planning for a wedding, scouting for bridal makeup, Mehndi artists, wedding photographers etc.. It is also a good place to check out the latest designs in ethnic wear. Young girls with a love for anything ethnic would undoubtedly like this app.
I am sure the Ethnico App shall develop into a teeming melting pot of ethnic culture and shall be a much sought after resource for people looking out for the latest in ethnic trends and fashion.
We have been commissioned by Ethnico to do a review of their Ethnico App, however the review is our unbiased review after trying out the App.