Europe has long been a dream destination for travellers and investors alike, offering a rich tapestry of history, culture, and architectural splendour. Among its many gems, Italy stands out as a country where timeless beauty meets modern luxury, making it an ideal place to own a home. Whether seeking a tranquil retreat in Tuscany or a chic residence in one of the most beautiful cities in Italy, such as Rome, Florence, or Venice, the demand for Italian properties remains strong.
From charming countryside villas to opulent city apartments, the Italian real estate market continues to attract buyers from around the world. The combination of stunning landscapes, world-renowned cuisine, and a high quality of life makes Italy an irresistible choice for foreign investors.
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The most beautiful cities in Italy where foreigners can buy a house
Italy continues to be one of the most coveted destinations for foreign real estate investors, in Europe especially for those looking to purchase a luxury home. According to the latest analyses from real estate portals, Rome and Milan are the preferred cities among international buyers with high purchasing power.
But what are the other destinations most in demand by foreigners and what figures are they willing to invest in real estate in Italy? Let’s find out together.
The most active nationalities in the Italian real estate market
Data reveal that Italy’s luxury real estate market is mainly dominated by buyers from Germany, France and Poland. Here are the nationalities that conduct the most searches for properties in Italy:
• Germany: 18.5% of total searches
• France: 8.6% of total searches
• Poland: 8.2% of total searches
• Brazil: Just over 6% of total searches
• Switzerland: 6%
• United States: 5.7%
• United Kingdom: 2.8%
The Italian cities most sought-after by foreign
According to sales and real estate search data, the most coveted cities for buying a house in Italy by foreigners are:
Milan – One of the most beautiful cities in Italy
Milan holds the top spot with over 19% of total searches. The Lombardy city, a centre for fashion and design, especially attracts entrepreneurs, investors and financial professionals. Areas such as Brera, Porta Nuova and CityLife are among the most sought-after for those desiring a penthouse or a luxury residence.
Rome – One of the most beautiful cities in Italy
The Italian capital follows with 18.6% of total searches. The allure of the Eternal City, combined with the presence of prestigious historic palaces, makes Rome an irresistible choice for foreigners. Neighborhoods like Prati, Trastevere and Parioli are among the most in-demand.
Florence – One of the most beautiful cities in Italy
In third place is Florence, accounting for 7.6% of total searches. This Tuscan city attracts visitors with its art, history and quality of life. Homes for sale in the historic centre, near the Duomo or in Oltrarno are highly coveted by those looking for a property with historical and artistic value.
Venice – One of the most beautiful cities in Italy
Venice accounts for 5.6% of searches and continues to be one of the most desired cities by foreigners. Owning an apartment with a view of the Grand Canal is a dream for many, even though maintenance costs can be high.
Como – One of the most beautiful cities in Italy
Lake Como is confirmed as one of the most exclusive destinations, with 5% of total searches. Villas overlooking the lake and luxury apartments in Cernobbio and Bellagio are particularly appreciated by foreign buyers.
Capri – One of the most beautiful cities in Italy
Capri represents one of the most exclusive destinations, with 2.5% of searches. The island, renowned for its natural beauty and luxurious lifestyle, especially attracts investors from the United States and the United Kingdom.
Turin – One of the most beautiful cities in Italy
Turin is emerging as a promising city for real estate investments, with 2% of total searches. Its historic centre, with stately buildings and a vibrant cultural scene, is attracting an increasing number of international investors.
Naples – One of the most beautiful cities in Italy
With 1.6% of searches, Naples is a city on the rise in the real estate landscape. The charm of this Neapolitan city, its lower cost of living compared to other major Italian cities and the growing tourist interest make Naples an appealing destination.
Portofino – One of the most beautiful cities in Italy
Portofino, with 1.3% of searches, continues to be one of the most exclusive destinations on the Ligurian Riviera. Sea-view villas are among the most sought-after by international investors.
Forte dei Marmi – One of the most beautiful cities in Italy
With 1% of total searches, Forte dei Marmi remains one of the top destinations for those seeking luxury villas in an exclusive seaside resort.
Italy is a highly desired destination for foreign investors in the real estate sector, particularly in the luxury segment. While Milan and Rome dominate the rankings, locations such as Florence, Venice, Como and Capri also maintain strong appeal for those seeking a villa or an exclusive property. With continuously growing demand and a diverse supply, the Italian real estate market is undoubtedly an attractive option for international investors in search of a second home or a long-term investment.
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Sandy & Vyjay quit their successful corporate careers to pursue their passion for travel and writing full-time. Their dedication has earned them the “Best Travel Writer” award and numerous accolades on both national and international stages. Focusing on India’s destinations, heritage, and culture, they are passionate advocates for nature and the environment. Through their content, they promote ecotourism and sustainable travel, inspiring others to explore and preserve the beauty of India.
