Known as the “Pearl of the Indian Ocean,” Sri Lanka is a country blessed with golden beaches, lush highlands, and ancient cultural heritage. Its history stretches back thousands of years, showcasing magnificent temples, UNESCO World Heritage Sites, and vibrant traditions that continue to thrive. The island nation is also home to rich wildlife, from elephants and leopards to pristine marine life, making it a paradise for nature lovers. With its world-renowned tea plantations, Ayurveda wellness retreats, and warm hospitality, Sri Lanka offers travelers a blend of relaxation, adventure, and cultural immersion. Sri Lanka Roadshow in 3 Cities of South India Oct 2025 aims to promote the island nation’s tourism in Madurai, Coimbatore, and Chennai.
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Sri Lanka Unveils 3-City Tourism Promotion in South India | Sri Lanka 3 City Roadshow in South India Oct 2025
The Sri Lanka Tourism Roadshow in South India, October 2025, will bring together key travel industry stakeholders in Madurai, Coimbatore, and Chennai. The event aims to strengthen tourism ties and showcase Sri Lanka’s diverse attractions to Indian travelers.
Sri Lanka 3 City Roadshow in South India Oct 2025 | Madurai, Coimbatore, and Chennai to Welcome Delegation of Sri Lankan Tourism Leaders
Sri Lanka Tourism is stepping up its outreach efforts in India with a series of three business-to-business (B2B) promotional roadshows scheduled to take place in Madurai, Coimbatore, and Chennai on October 6th, 8th, and 10th, 2025. These interactive events aim to showcase Sri Lanka’s diverse travel experiences while strengthening ties with the South Indian travel trade community.
Sri Lanka Tourism
Organized by the Sri Lanka Tourism Promotion Bureau (SLTPB) and the Sri Lanka Convention Bureau (SLCB), the roadshows are designed to highlight Sri Lanka as a year-round destination for leisure, adventure, MICE, and cultural travel. The initiative also seeks to boost tourist arrivals from South India, one of the country’s most important source markets.
The delegation is being led under the guidance of Hon. Vijitha Herath, Minister of Foreign Affairs, Foreign Employment and Tourism, and Hon. Prof. Ruwan Ranasinghe, Deputy Minister of Tourism. Joining them are senior officials from SLTPB and SLCB, along with more than 40 key representatives from Sri Lanka’s tourism sector, including leading hotels, destination management companies, resorts, tour operators, and service providers.
Each city will host over 200 Indian travel professionals, tour agents, and media representatives, facilitating direct B2B meetings to encourage future collaborations and partnerships. Adding cultural vibrancy to the gatherings, guests will also enjoy captivating performances by a Sri Lankan traditional dance troupe, offering a glimpse of the island’s rich cultural heritage.
Through this initiative, Sri Lanka reinforces its commitment to positioning itself as a preferred travel destination for Indian visitors, promising a perfect blend of natural beauty, cultural treasures, adventure, and world-class hospitality.
About Sri Lanka Tourism Promotion Bureau (SLTPB)
The Sri Lanka Tourism Promotion Bureau is the official government agency responsible for planning, executing, and overseeing the marketing and promotional strategies of Sri Lanka’s tourism industry. It works in close collaboration with the Sri Lanka Tourism Development Authority, Sri Lanka Conventions Bureau, Sri Lanka Institute of Hotel Management, and key private sector stakeholders. SLTPB’s mission is to promote Sri Lanka globally as a premier tourism hub and as the gateway to South Asia, in line with the country’s national Tourism Development Plan.
About Sri Lanka Convention Bureau (SLCB)
The Sri Lanka Convention Bureau is the central government body dedicated to advancing the country’s MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. From facilitating event planning to providing on-ground support, SLCB ensures smooth execution for global and regional business events hosted in Sri Lanka. With modern venues, strong connectivity, and exceptional hospitality, Sri Lanka has become one of the region’s most sought-after MICE destinations. India continues to remain a top priority market for SLCB’s initiatives throughout the year.
Both SLTPB and SLCB operate under the Ministry of Foreign Employment, Foreign Affairs & Tourism of Sri Lanka.
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Sandy & Vyjay are a husband and wife duo who are travel content creators. They are co-founders of this travel website and are one of the leading travel content creators in India.
Sandy & Vyjay quit their successful corporate careers to pursue their passion for travel and writing full-time. Their dedication has earned them the “Best Travel Writer” award and numerous accolades on both national and international stages. Focusing on India’s destinations, heritage, and culture, they are passionate advocates for nature and the environment. Through their content, they promote ecotourism and sustainable travel, inspiring others to explore and preserve the beauty of India.
